BARREL + INK

In November 2014, I joined a small team to lead the creative direction and co-create Barrel + Ink, a new kind of wine company and brand we built from the ground up.

Barrel + Ink provides a blank canvas for the world's best winemakers to craft limited-run wines with complete creative freedom. Each winemaker is paired with an iconic designer or artist we established relationships with and connected. From the label to the cork to the wine inside the bottle, every element is crafted to provide the ultimate drinking experience.

The idea for Barrel + Ink was originally conceived in 2011 by Founder and CEO, Corey Miller, and initially kicked-off by the talented husband and wife duo, Eight Hour Day. I worked alongside a diverse team (including writer/creative thinker Kristin Kelly and photographer Josh Harding) to fully bring the brand expression to life including the development of the business platform, brand personality and foundation, the visual identity and design system, website, product and package design, consumer communications, winemaker + designer interviews, social media presence, and storytelling approach.