IDEO

IDEO San Francisco is divided into four unique studios based on areas of business, focus, and passion. One of these studios is Design for Food (or what we like to simply call Food Studio). The studio of 20 designers focuses on a range of projects in the food and beverage space, from new products and brands to systems and experiences. 

I developed the studio's visual identity. Since Design for Food is a focused team within IDEO, the "D" letterform was taken from the parent IDEO wordmark. The system was designed to flex with the variety of clients we partner with in the food and beverage space.

A collection of different color palettes, patterns, and photographs can be used to customize the look and feel of materials to resonate with the client's focus area, all while being part of a larger cohesive visual system.