PICO TAQUERIA

Pico Taqueria is family-run outdoor restaurant in Chincoteague Island, VA, that serves up a fresh take on the classic taco. "Pico" translates from Spanish to mean both "peak" (as in they use fresh, seasonal produce when it's at its peak) and "beak" (which inspired the use of a rooster in the logo). 

I illustrated the rooster logomark, hand-lettered the logotype, selected the color palette, and created t-shirt designs.