THE FROSTY LLAMA

The Frosty Llama is a small, family-owned frozen yogurt shop that's all about life's sweet simplicities. They offer creamy frozen yogurt, made-to-order doughnuts, and deliciously crafted coffee—all in a casual, family-friendly environment where you can sit, relax, and enjoy.

I developed the brand identity from scratch. The overarching system design included naming, logo design, illustration, stationery design, copy writing, website design, and apparel design amongst other applications.

The light-hearted, youthful design speaks to the owner's desire to add a little bit of a delight to the day. The logo is designed to flex with the season, and the llama's scarf playfully changing in pattern and design. The pattern family is as eclectic as the yogurt toppings themselves, and the illustration style extends the visual language of the logo design.